Mai Meyaart
Vice President and Managing Director
mai.meyaart@ccra.com

Benet Henderson
Director of Supplier Strategies
benet.henderson@ccra.com

Bill Lawrence
Director of Supplier Strategies
bill.lawrence@ccra.com

Jolene Volkart
Sales Assistant
jolene.volkart@ccra.com

Samuel Jinich
Programmer/Analyst
samuel.jinich@ccra.com

Hotel

• Hotel must be bookable via all four GDS's.

• Hotel must have undergone renovation of rooms and common areas within the past five years unless newly built.

• Hotel must meet minimum, local safety and ADA requirements.

• Hotel must have walk policy in place.

Rates and Rooms

• Rates and amenities must be loaded under the CCRA rate code in all GDS's by October 1, 2009 and remain uploaded through December 31, 2010.

• Rates and amenities must be in parity with all other unrestricted rate programs offered through third-parties, both on-line and off-line, including consortia, TMC's, associations, consumer sites and proprietary supplier sites.

• Rates must be LRA (last room availability) and commissionable (10% domestic and 8% international).

• Rates must be a minimum of 10% off corporate rate. This becomes the "ceiling rate."

• Rates may be fixed or may fluctuate with BAR, but must not exceed the ceiling rate.

• Rooms provided to guests under CCRA rate code must be best available room type.

RATE DEFINITIONS

Preferred Rate
The same discounted rate given to all consortia or large travel agency groups for volume business.

• Preferred rates (minimum 10% off corporate rates)

• Last room availability

• Commissionable at 10% (Please note all rates except net rates are commissionable at 10%)

Bar Rates
BAR rates must be the best available rate at the time of booking.

• BAR rate is unrestricted but must not exceed the ceiling rate as defined above.

• Your best available rate must be loaded as the CCRA rate using the CCRA rate code for each GDS

• Last Room Availability

• Rates must be in parity with consortia like THOR, ABC, Travel Savers or Hickory

• Commissionable at 10%

In our experience, lower rates receive better positioning so we encourage a discount of 10% of BAR, however we do not require it.

Blackout Dates
Peak dates during which your negotiated rate is not available due to special events, holidays, etc.

• Maximum of 10 blackout days per year

• Dates must be at parity with all other consortia programs including mega agencies

Parity

The concept that rates offered to any consortia, TMC, OTA or third-party booking source will be the same as the rate offered to all consortia, TMC's and OTA's.

We will monitor the competitiveness of the rate, availability of the rate and status of the last room availability you map to our pseudo-city code. We will monitor the Preferred rates you offer during 2010 through the various GDS's using our own proprietary technology.
 

TERMS AND CONDITIONS

The hotel agrees to accept the terms and conditions of the program as legally binding through the end of the program year regardless of personnel, management and/or flag changes. The hotel agrees to pay all fees associated with the CCRA program and will pay accordingly at time of invoice. The hotel agrees that the information submitted on this RFP is correct and legally binding through the length of the program.

I, acting as authorized hotel representative, agree to the terms, conditions and rates contained herein, and on behalf of the hotel, agree to honor the rates through the length of this contract and notwithstanding any subsequent change in personnel, change of brand, sale of property and/or management change. I will notify the hotel or chain’s GDS department to load these rates under CCRA’s rate access code within two weeks of Agreement execution.

This Agreement is in effect for the full calendar year 2010.  As a participant in the CCRA hotel program, you will receive communications from us throughout the year regarding special member benefits and opportunities to market your property to our travel agency network.
 

PAYMENT INFORMATION

Check or Money Order

□ Check or □ International Money Order

Enclosed is payment in the amount of $____________. 

Mail check or money order with this Order Form to:

CCRA Travel Solutions

Attn: 2010 RFP Hotel Program
P.O. Box 7254

Fort Worth, TX 76111, USA

NOTE:

• Make payable to CCRA, void of any bank charges or fees.

• Payment only acceptable in U.S. Dollars via U.S. Bank, with appropriate bank coding.

• The gross amount must be sent. (Checks not complying with requirements will be returned.)

Credit Card

Please charge $____________ to the following credit card for inclusion in the CCRA Hotel program.

□  VISA       □  Master Card      □  American Express

CC#: __ __ __ __ - __ __ __ __ - __ __ __ __ - __ __ __ __ Expiration Date: ___ ___ / ___ ___

CCV Code __________ (Security code on front of Amex and on back of Master Card or Visa)

Authorized Signature: ________________________________________________________________________

Cardholder Name: ___________________________________________________________________________

Billing Address of Card Holder: _________________________________________________________________

(Note: credit card statement charge will read: “Reservation Center”)

Wire Transfer

• Wires transfers must be in U.S. Dollars only

• Please add $15.00 to cover our bank charges

• You are responsible for any originating bank fees including correspondence charges, processing fees, etc.)

• Wire must be properly identified in English with exact hotel name, address and CCRA invoice number

• Fax a copy of the Web Online RFP form to 818-889-4547, with payment information.

Send wire to:
 

MARKETING PACKAGES AND PROGRAMS

CORE Hotel Program Participation Fee – $750
Hotels that chose to participate in the CCRA Hotel Rate Program receive the following marketing and promotions as part of their participation fee:
 

	Highlighted listing on the CCRA Booking Portal
	Preferred rates integrated into the CCRA Portal and GDS systems
	Opportunity to market to 23,000 CCRA travel agency members
	Distribution of Travel agent/FAM rates
	Preferred rate program participant listing on CCRAinternational.com and CCRA Portal websites

Put More Heads In Beds – Upgrade To  One Of These Premium Marketing Package

PREMIER Marketing Package – $1,495 ($4,200 value)
Includes the core hotel program participation fee as part of this upgraded package:
 

	Highlighted listing on the CCRA Booking Portal
	Preferred rates integrated into the CCRA Portal and GDS systems
	Opportunity to market to 23,000 CCRA travel agency members
	Preferred rate program participant listing on CCRAinternational.com and CCRA Portal websites
	One Destination Banner ad for your hotel for 30 days on CCRAtravel.com ($950 value)
	One e-Blast Special distributed to over 37,000 individual agents ($1,000 value)
	One 500-word CCRA e‑Newsletter Advertorial($1,500 value)

SELECT Marketing Package – $1,995 (a $6,150 value)
Includes the core hotel program participation fee as part of this upgraded package:
 

	Highlighted listing on the CCRA Booking Portal
	Preferred rates integrated into the CCRA Portal and member GDS subscribers
	Opportunity to market to 23,000 CCRA travel agency members
	Preferred rate program participant listing on CCRAinternational.com and CCRA Portal websites
	Two Destination Banner Ads for 30 days on CCRAtravel.com ($1900 value)
	Two e-Blast Specials distributed to over 37,000 individual agents ($2,000 value)
	One 500-word CCRA e‑Newsletter Advertorial ($1,500 value)

CCRAClub Program - No additional Cost   

Free opportunity to set your hotel apart. All you need to do is offer a non-standard amenity as part of your CCRA rate.

You will need to add the amenity to your CCRA rate code description, and let your front desk/reservations know about the value-added amenity for guests checking in under this rate code. CCRA will highlight your listing and add the special CCRAClub  icon on our website.

To sign up for CCRAClub see Marketing Questions on the Online RFP Tool.  On Lanyon, Nexus, Bidstork refer to fields #277 - CCRAhighlight and #278 CCRxReport
 

First Place

First Place is an opportunity to purchase premiere positioning on CCRAtravel.com. One hotel, and only one, can be featured first on the results page for every search for that location. The cost is just $1,000 per month and there is no annual contract requirement. However, this is strictly a first come, first served opportunity. Remember, there can only be one hotel in first place!

CCRx from CCRA®

Starting in 2010, CCRA will make available quarterly production reports and competitive information to hotels that participate in CCRx from CCRA®. This new report has been designed to help a hotel pinpoint its travel agent market

The report itself is an easy to interpret, one-page dashboard.  Once you define your top five hotel competitors, we will show you how much CCRA travel agent business you are getting in comparison, as well as who these agents are and where they are coming from!

In addition to the report, we will provide you with a written “prescription” that details what information is available on the report and what you need to know to successfully market to this audience.

We have priced CCRx from CCRA® to make it affordable. Each quarterly report will cost just $500. 

However, if you sign up for CCRx from CCRA® as part of the 2010 RFP – you will have the opportunity to purchase four reports for only $1,500.