May 10, 2007

FOR IMMEDIATE RELEASE

 CONTACT: Jeanette Dvorak, Marketing Manager

 818-575-4300, ext.2105   jeanette.dvorak@ccrainternational.com

 

CCRA International Releases Version 2.0 of its Hotel Booking Portal
New Features and Broader Inventory Improve Travel Agents’ Hotel Booking Process

Agoura Hills, CA -- CCRA International announced today the second release of its CCRAtravel.com hotel booking portal for travel agents. The Portal 2.0 release delivers new features and interface enhancements to help travel agents efficiently book the best hotel rates available from a broad inventory. 

 

CCRA International has contracted with hotels since 1993 to package preferred rates for travel agents.  In 2006, the CCRA booking portal introduced the ability for travel agents to access multiple hotel rate types in one booking engine, including CCRA preferred rates, Internet Discount Rates, Net Rates, and traditional Global Distribution System (GDS) travel agent rates.

 

“The CCRA portal is a powerful tool that enables travel agents to provide superior service for their clients and remain competitive with consumer-facing websites,” said Dic Marxen, CCRA president and CEO. “We are committed to investing in technological developments to increase the portal functionality and expand the portal’s hotel inventory.”

 

Portal 2.0 features include:

 

TRAMS Live Connect – Travel agencies using TRAMS ClientBase back office software can now access the portal from their TRAMS system with TRAMS Live Connect. Agents can integrate client data directly, saving time and work.

 

Expanded Net Rate Availability in Key Destinations - Net rates allow travel agents to increase their commission percentage while keeping their sell rate competitive with Internet discounts.  With additional supplier partnerships, CCRA increases Net Rate availability for travel agents.

 

Streamlined Net Rate Payment Process – With Net Rates, CCRA serves as the travel agent’s merchant of record for a pre-paid booking, and guarantees the agent’s commission is paid within two weeks of the booking date.

 

Highlighted Preferred Rate Partners – CCRA hotel partners offering CCRA preferred rates and service guarantees are instantly identifiable.

 

CCRAtravel.com is available to travel agencies at no charge, and free online training is offered weekly.

 

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CCRA International, Inc., a wholly owned subsidiary of Reservation Center, Inc., is a travel industry marketing and distribution channel, matching hotels and affiliate suppliers with travel agents for over 14 years. Through contracts with travel agency consortia and associations such as ASTA, Cruise Shoppes, IT Group, NACTA, OSSN, Vacation.com, and WESTA, CCRA reaches over 20,000 travel agency members. www.ccrainternational.com

 

Reservation Center, Inc. is a privately held corporation that has provided 24/7 call center services for the travel industry since 1974, adding hotel marketing services in 1993 under its CCRA brand. www.reservationcenter.net

CCRA International, Inc.  29229 Canwood Street, Suite 100, Agoura Hills, CA 91301800.533.8883    818.575.4300     FAX: 818.889.4547     www.ccrainternational.com      www.CCRAtravel.com