December 10, 2007                                                                                                                                                              
FOR IMMEDIATE RELEASE
CONTACT: Jeanette Dvorak, Marketing Manager
818-575-4300   jeanette.dvorak@ccrainternational.com

 

CCRA International Partners
with More Than 20,000 Hotels in 2008

Agoura Hills, CA -- CCRA International, Inc. (CCRA), an online supplier of negotiated hotel rates to the travel agent market, announced today that over 20,000 hotel partners have enrolled in the 2008 CCRA Hotel Program. Included among the CCRA Hotel Partners are major international chains offering luxury and value brands, as well as individually owned properties worldwide.

The 2008 CCRA Hotel Program inventory has increased over 22% compared to 2007, and will span over 4,800 cities, across 135 countries.  The CCRA hotel partner rates are distributed through the, proprietary CCRAtravel.com booking portal, available free to member travel agents, and through the CCRA rate codes found in the Global Distribution Systems traditionally used by travel agents to book travel services. 

CCRA has provided a travel agent rate distribution program for over 14 years, and is a contracted preferred supplier to seven professional travel agency consortia and associations.  ”CCRA’s travel supplier partners extend their sales reach to over 22,000 travel agencies which book CCRA negotiated rates,” said Dic Marxen, president and CEO of CCRA International.  “Our partners gain the b-to-b marketing and affiliation needed to reach travel agencies and independent travel agents, a significant sales channel for luxury, leisure and corporate travel sales.”

CCRA hotel partners present a guaranteed best available rate for travel agents and service guarantees such as access to book the last available rooms offer inventory is closed to the other online providers, and the ability to book blocks of rooms.  “The trend toward high occupancy is expected to continue in 2008,” stated Marxen.  “The travel professionals’ ability to secure the best available rooms remains a valuable service to corporate and leisure travel clients.”

CCRA International, Inc. is a wholly owned subsidiary of Reservation Center, Inc. CCRA is leading travel industry marketing and distribution channel, matching travel content suppliers with travel agents for over 14 years, maintaining contractual relationships with such travel consortia as Vacation.com, ASTA, Cruise Shoppes, IT Group, NACTA, OSSN and WESTA, as well as with independent agencies. www.ccrainternational.com
 
Reservation Center, Inc. is a privately held corporation that has offered 24/7 call center services for the travel industry since 1974 and added hotel marketing services in 1993 under its CCRA brand. www.reservationcenter.net