May 3, 2007

FOR IMMEDIATE RELEASE

 CONTACT: Jeanette Dvorak, Marketing Manager

 818-575-4300, ext.2105   jeanette.dvorak@ccrainternational.com

 

 

CCRA International Booking Portal Endorsed by ASTA Marketing Services, Inc.

 
Agoura Hills, CA --
CCRA International, Inc. (CCRA), which provides an online booking portal for travel agents, announced that its endorsement by the American Society of Travel Agents (ASTA) through ASTA Marketing Services, Inc. (AMSI), is officially extended. By contract renewal, CCRA remains the recommended hotel booking resource for ASTA members.

CCRAtravel.com is a travel agent booking tool that accesses multiple hotel rate types, including negotiated CCRA rates, prepaid Net Rates exclusive to CCRA, and Internet discount rates.  Access to multiple rates allows travel agents to streamline their research and book the best prices for clients.

CCRA partners with over 16,000 hotels and with consolidated rate suppliers to present an expansive hotel room inventory on CCRAtravel.com.  Over 70,000 worldwide hotels are searchable by destination city, airport, property, amenities, or landmark proximity.

“CCRA aggregates the broadest possible hotel room inventory for leisure and corporate travel sellers, empowering travel agents to provide professional services at competitive pricing,”  said Dic Marxen, CCRA International’s President and CEO.

ASTA has promoted CCRAtravel.com to members since the launch in 2006, and encourages member participation in CCRA’s online training.

 “ASTA delivers the highest caliber services to its agent community,” said ASTA President and CEO Cheryl Hudak, CTC. “We are pleased to support the CCRA portal as this pioneering online booking technology continues to evolve each year.”

 CCRA International, Inc., a wholly owned subsidiary of Reservation Center, Inc., is a travel industry marketing and distribution channel, matching hotels and affiliate suppliers with travel agents for over 14 years. Through contracts with travel agency consortia, associations and travel networks such as ASTA and NACTA, CCRA reaches over 20,000 travel agency members. CCRA promotes negotiated rate plans and Net Rate inventories on the CCRAtravel.com portal. www.ccrainternational.com 

Reservation Center, Inc. is a privately held corporation that has provided 24/7 call center services for the travel industry since 1974, adding hotel marketing services in 1993 under its CCRA brand. www.reservationcenter.net

ASTA, American Society of Travel Agents, is the world's largest association of travel professionals with 20,000-plus members including travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. ASTA’s mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable and growing and a rewarding field in which to work, invest and do business. www.astanet.com

CCRA International, Inc.  29229 Canwood Street, Suite 100, Agoura Hills, CA 91301800.533.8883    818.575.4300     FAX: 818.889.4547     www.ccrainternational.com      www.CCRAtravel.com